Official 38 Lec 2
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Question 1 of 6
What is the lecture mainly about?

A.

The advantages of congruent over incongruent media for advertising cars

B.

The advantages of using magazines over television as an incongruent advertising medium

C.

How incongruent media can be used for effective advertising

D.

How advertising using only one type of media can increase brand awareness

我的答案:

正确答案:C

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