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Question 2 of 6
According to the professor, what is one of the advantages of placing an advertisement in congruent media?

A.

Consumers process the information more carefully than they would if it appeared in other media.

B.

The advertisement is seen by consumers who would be most interested in the product advertised.

C.

Consumers can easily compare the product advertised with its competitors.

D.

Consumers are repeatedly exposed to the advertisement.

我的答案:

正确答案:B

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