Official 38 Lec 2
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Question 5 of 6
Why does the professor describe two types of car advertisements in a magazine for new parents?

A.

To compare the common features of advertisements in congruent and incongruent media

B.

To compare the reactions of older and younger readers when they see a particular product

C.

To point out that a medium that is too incongruent with a product will not reach potential buyers of that product

D.

To point out that magazines are the most effective type of incongruent medium for placing advertisements

我的答案:

正确答案:C

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