『新东方在线托福听力』为托福考生准备了ETS托福TPO/Official 72 Con1听力练习，Official 72 Con1原文答案解析，Official 72 Con1听力原文练习音频翻译。

托福TPO/Official 72 Con1听力原答案解析-音频翻译【新东方在线】

旁白：请听一段学生和教授之间的对话。

Narrator: Listen to a conversation between a student and the professor.

教授：好的，这是关于期中考试的吗？

Professor: OK, is this about the midterm exam?

学生：不是。我是想跟您谈谈课程项目。

Student: No. Actually, I need to talk to you about the class project.

教授：好吧，但这个项目不是还有几个月才截止吗？

Professor: OK, but it's not due for what a couple months?

Everything's going OK so far more or less.

您给我们小组布置的任务是为一家金融服务公司制定网络营销活动和策略。

You assigned our group to create an Internet marketing campaign and a strategy for a financial services company.

一开始我们遇到了很多问题，因为我们更熟悉那种有具体商品的传统零售店。

We had a lot of problems at first because we are more familiar with the regular kind of retail store, one with products.

教授：那这家金融服务公司不涉及产品是怎么回事？

Professor: Well, how was the financial services company not dealing with products.

这不是那种你能装进盒子然后寄出去的东西。

It's not like you can put it in a box and send it.

教授：好吧。到目前为止，你们搞清楚公司的目标了吗？目标市场呢？

Professor: OK. But what have you done so far，have you sorted out your company’s objectives? your market?

学生：我们觉得要考虑的东西太多了，比如法律方面的事情，像金融法规什么的。

Student: Well, it just seems there's so much to consider like all the legal aspects, you know, financial regulations and stuff.

教授：在现实中确实如此，但对于这个项目嘛……

Professor: Well in the real world yes, but for this project…

我对几个概念也不是很清楚，比如“差异优势”这个词？

I'm also a bit fuzzy on a couple concepts, like the term differential advantage?

教授：那这个概念在金融服务公司里怎么应用呢？

Professor: So how might that work for a financial services company?

它就是你们公司相比竞争对手的一个优势。

This is simply an advantage your company has over the competition.

学生：啊……地点？比如这家公司的位置很好找？

Student: Ah… location? like the business is in an easy to get to place?

教授：对，但对一家基于互联网的公司来说，位置并不重要。

Professor: Yes, but it's not important for an Internet-based company.

Student: Oh… Duh, well, what about the number of employees?

Professor：Ok, can you be more specific?

学生：如果有更多员工，就可以为客户提供更好的服务。

Student: If you had more employees, you could offer your customers better service.

教授：也许吧，但员工少可能意味着利润更高，这才是关键。

Professor: Maybe, but fewer employees might mean more profit, and that’s the bottom line.

那如果有很多不同种类的产品呢？

How about having a lot of different types of products?

你说得对，为具体产品比如手机制定策略确实更容易。

And you are right about being easier to come up with a strategy for a physical product something like whatever mobile telephones.

你可以这样说，我们的手机有着最好科技的手机。那么，还有其他你想讨论的吗？

You could say，wow，our phones are the best with such a good technology. So, is there anything else you want to discuss？

学生：嗯，我不确定，但我们组好像……不是每个人都在参与。

Student: Hmmm, I'm not sure, but our group doesn’t seem to be… well, not everyone's getting involved.

我们有几个人在做所有的工作。

我不知道怎么让其他人多参与一点。

I don't know how to get the others to do more.

教授：记住我在课堂上一直强调的。

Professor: Remember what I keep stressing in class.

最重要的商业技能是人际交往能力。

The most important business skills are people skills.

教授：你知道，有些人比其他人更需要明确的安排。

Professor: You know, some people need more structure than others.

学生：那我们可以……我想我们可以给大家分配具体的任务？比如制作课堂展示的讲义？

Student: So we could… I guess we could give people specific tasks? like make the handouts for the class presentation?

设计一个标志。对，就是一些具体的任务。

学生：好的，我们可以那样做。

教授：如果这能让你安心的话，我总是能看出来哪个组员贡献最大。

Professor: And in case it makes you feel better, I can always tell which group members have contributed the most.

The woman gives several examples of differential advantage Which one does the professor indicate is best for her project?

Why does the professor mention mobile telephones?

What does the professor imply is an important aspect of the class project?

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