『新东方在线托福听力』为托福考生准备了ETS托福TPO/Official 21 Con 2听力练习：According to the professor, what aspect of public relations tends to surprise students?原文题目答案解析，TPO/Official 21 Con 2听力原文范文音频翻译。

托福TPO/Official 21 Con 2听力原文According to the professor, what aspect of public relations tends to surprise students?【新东方在线】

旁白：听一段学生和她公共关系教授的对话。

Narrator: Listen to a conversation between a student and her public relations professor.

我真的从你的课堂上学习到了很多东西，就是那堂关于分析人口不同细分的课程。

I really learned a lot from your lecture, the one about analyzing all those different segments of the population.

恩，官方术语应该是叫做受众，对吗？

Oh, the official term is audience, right?

我从来没想过一个公司可以与三十多个受众客户进行沟通。

I never imagine that one company could have over thirty audiences to communicate with.

教授：是啊，很多学生都为此很吃惊，而且许多公关顾问在未涉及这个领域一段时间之前也搞不清楚。

Professor: Yeah, a lot of students are taken aback by this, and some public relations consultants don't figure it out until they've worked in the field a while.

学生：大家都以为公关，就是PR很简单，但是其实并不然。

Student: Everyone thinks, public relations, eh, PR is easy, but there's a lot to it.

你真的得知道你在做什么才行。

You really got to know what you are doing.

教授：确实。那么，史黛西，你给我发邮件说你要向我咨询一下研究生院的事情？

Professor: Absolutely. So, Stacy, your email implied that you needed my advice about graduate school?

学生：不是的，因为我将拿到公共关系的本科学位，所以我已经决定研究生时学习市场营销学。

Student: No, since my undergraduate degree will be in public relations, I've already decided to get a master's degree in marketing.

我的问题是，我有两门必修课程和两门选修课程。

My issue is, I have got two require courses and two electives.

我正在考虑要选哪个课程作为选修。

I am trying to figure out which elective course is to take.

我的指教导师建议我学习经济和会计，但是我还真不能确定。

My advisor suggested economics and accounting, but I am not really sure.

学生：呃，高中的时候我就在会计学和经济学中煎熬着，而我那时候基本不能保持清醒，它们太……

Student: Well, I endured accounting and economics in high school and barely stayed awake, they were so ...

教授：好啦好啦，我明白你的意思了。

恩……你说你想攻读市场硕士学位，你还有一个学期就毕业了.

Eh... you say you wanted a master's in marketing, you have got one more semester till graduation.

那么你可否上过关于市场营销的课程呢？

Have you taken any marketing courses yet?

学生：没有，我想我已经有了市场营销学的基础了吧，因为我上了所有这里关于PR的交流课程。

Student: No, I figured I've got the marketing basis already since I have taken every PR in communication courses offered here.

教授：是这样，PR和市场营销的确有重叠之处，但是也有很重要的区别。

Professor: Well, there's some overlap between PR and marketing, but there are important differences too.

市场营销更注重销售你的产品或者服务，恩，你知道的，就是通过广告来吸引客户，而且要与客户建立良好的关系。

Marketing focuses on selling your product or service, eh, you know, attracting customers through advertising, and also building relationships with customers.

公共关系就更加广义，它也包括客户关系。

PR is all about, it involves relationships too.

That's why I am saying the two fields overlap.

但是PR是与更多的受众客户来建立关系。

But in PR, you are developing relationships with a wider range of audiences.

学生：是的。比如说雇员、供应商及媒体。

Student: Right. Like employees, suppliers, the media.

这在道理上我很明白，但是你不同样是在以不同的方式进行销售吗？

I do understand this in theory, but aren't you still selling your product, just in a different way?

教授：那不一定。你记得前几天我提到的PR战略吗？

Professor: Not necessarily. Ok, do you remember that PR strategy I alluded to the other day?

就是我们大学用的那个战略，它并不与市场营销战略重叠？

The one our university uses, a strategy that doesn't overlap its marketing strategy?

学生：你是指我们学校邀请当地人来免费学习一些特定的课程是吗？

Student: You mean how the university invites local residents to attend certain lectures and classes for free?

教授：是的，这就陶冶了一种高尚的情操并帮助我们学校避免被大环境所孤立。

Professor: Yeah, this cultivates a sense of good will and helps the university avoid becoming isolated from the larger community.

让我们的邻居们来学习就是一种很好的PR，但是却不属于营销范畴，因为他们并不是我们的客户，至少大部分来讲是这样的。

Bringing neighbours into our classrooms is good PR, but it is not marketing since our neighbours aren't our customers, for the most part.

学生：这也是我想攻读市场营销研究生学位的原因。

Student: That's why I want to focus on marketing in graduate school.

难道说有了PR和市场营销两门的专业知识不会让我有更多的职业选择吗？

Wouldn't having expertise in PR and marketing giving me more career options?

教授：会的，但是你也得喜欢你的工作啊。

Professor: Yeah, but you'll also want to enjoy your work.

关于你选修课的问题，你就选我教的广告原则及市场介绍吧。

So for you electives, why don't you take advertising principles and intro to marketing, which I teach?

这样的话，你就能知道你是否真的想去学习市场学了。

This way, you'll find out if marketing is something you really want to pursue.

研究生学习的学费很高， 而这些课程可以让你在决定投身学习市场营销之前对这个领域有一个更好的认识。

Graduate School tuition is expensive, and these courses will give you a good overview of the field before committing yourself.

学生：如果我的指导教师之前也给我介绍这些课程就好了。

Student: I wish my advisor had suggested those courses.

教授：呵呵，我是又教市场营销又教PR，所以我能比只教一门的老师更有不同的见解。

Professor: Well, I am someone who has worked in both marketing and PR, so I can offer a different perspective than someone who only teaches.

Why does the woman go to see the professor?

According to the professor, what aspect of public relations tends to surprise students?

According to the speakers, how does the university try to create a relationship with the surrounding community?

What does the professor imply when he mentions that graduate school is expensive?

Listen again to part of the conversation.Then answer the question Why does the professor say this:

Narrator Listen to a conversation between a student and her public relations professor. 
Student 
Hi, professor Gordin. I really learned a lot from your lecture, the one about analyzing all those different segments of the population. Oh, the official term is audience, right? I never imagine that one company could have over thirty audiences to communicate with. 
Professor 
Yeah, a lot of students are taken aback by this, and some public relations consultants don’t figure it out until they’ve worked in the field a while. 
Student 
Everyone thinks, public relations, eh, PR is easy, but there’s a lot to it. You really got to know what you are doing. 
Professor 
Absolutely. So, Stacy, your email implied that you needed my advice about graduate school? 
Student 
No, since my undergraduate degree will be in public relations, I’ve already decided to get a master’s degree in marketing. Sorry, I wasn’t clear. My issue is, I have got two require courses and two electives. I am trying to figure out which elective course is to take. My advisor suggested economics and accounting, but I am not really sure. 
Student 
Hi, professor Gordin. I really learned a lot from your lecture, the one about analyzing all those different segments of the population. Oh, the official term is audience, right? I never imagine that one company could have over thirty audiences to communicate with. 
Professor 
Yeah, a lot of students are taken aback by this, and some public relations consultants don’t figure it out until they’ve worked in the field a while. 
Professor 
About? 
Student 
Well, I endured accounting and economics in high school and barely stayed awake, they were so ... 
Professor 
Ok, Ok. I hear you. Eh... you say you wanted a master’s in marketing, you have got one more semester till graduation. Have you taken any marketing courses yet? 
Student 
No, I figured I’ve got the marketing basis already since I have taken every PR in communication courses offered here. 
Professor 
Well, there’s some overlap between PR and marketing, but there are important differences too. Marketing focuses on selling your product or service, eh, you know, attracting customers through advertising, and also buiding relationships with customers. That’s what a marketing department does. PR is all about, it involves relationships too, that’s why I am saying the two fields overlap. But in PR, you are developing relationships with a wider range of audience. 
Student 
Right. Like employees, suppliers, the media. I do understand this in theory, but aren’t you still selling your product, just in a different way? 
Professor 
Not necessarily. Ok, do you remember that PR strategy I alluded to the other day? The one our university uses, a strategy that doesn’t overlap its marketing strategy? 
Student 
You mean how the university invites local residents to attend certain lectures and classes for free? 
Professor 
Yeah, this cultivates a sense of good will and helps the university avoid becoming isolated from the larger community. Bringing neighbours into our classrooms is good PR, but it is not marketing since our neighbours aren’t our customers, for the most part. 
Student 
That’s why I want to focus on marketing in graduate school. Wouldn’t having expertise in PR and marketing giving me more career options? 
Professor 
Yeah, but you’ll also want to enjoy your work. So for you electives, why don’t you take advertising principles and intro to marketing, which I teach. This way, you’ll find out if marketing is something you really want to pursue. Graduate School tuition is expensive, and these courses will give you a good overview of the field before committing yourself. 
Student 
I wish my advisor had suggested those courses. 
Professor 
Well, I am someone who has worked in both marketing and PR, so I can offer a different perspective than someone who only teaches ... 
Student 
Well, I endured accounting and economics in high school and barely stayed awake, they were so ... 
Professor 
Ok, Ok. I hear you. Eh... you say you wanted a master’s in marketing, you have got one more semester till graduation. Have you taken any marketing courses yet?

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