Official 69 Task 3
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Brand Revival
Sometimes consumers begin to feel nostalgic about certain products form long ago.People become attracted to the products’ old-fashioned or retro features. In a strategy called brand revival, companies decide to revive and market products that were discontinued years earlier. Brand revival usually involves redesigning products, with a combination of the old features that made them popular and updated features that are more relevant and meet the standards of consumers today.
Listening
英文
Narrator: Now listen to part of a lecture in a business class.
Professor:
Here's an example of how this actually worked in the United States and Europe.
Now, you're a little too young to remember this brand, but many years ago, a car company became really popular because of these very small cars.
These vehicles were cute, really sporty. In fact, lots of people drove them.
After a number of years, however, car styles changed, and cars became larger.
Eventually, the company stopped making the small cars. About 10 years ago, the company decided to produce this type of car again.
The company thought that the sporty look and its small size would be attractive to lots of people today, especially people living in cities.
See this car drives through crowded city streets easily and can be parked in pretty tight spaces.
The little cars from the past also used a lot of gasoline. Nowadays, most consumers prefer cars with engines that are fuel efficient, right?
So, the company recognized this trend and redesigned the cars to have more efficient engines.
The cars have the same cute, sporty look, but this version uses less fuel.
And in fact, they have become really popular with today's model selling quite well.
Question
Explain brand revival and how the example from the professor's lecture illustrates it.
覆盖考试
| 北美留学考试 | 英联邦留学考试 | 专业问答 |
|---|---|---|
| TOEFL | IELTS | 雅思专业问答 |
| GRE | A Level | 托福专业问答 |
| GMAT | PTE | GRE专业问答 |
| SAT | Interchange | GMAT专业问答 |
| ACT | 英本精英计划 | |
| AP/SSAT/IB | ||
| 美高先修课 | ||
| 美本精英计划 | ||
| 美研精英计划 | ||
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