Enclothed Cognition

Researchers have known for some time that wearing a particular kind of clothing can affect how people perceive themselves. Recently, however, researchers have discovered that clothing may affect more  than just how we feel about ourselves. The clothes people wear may also change their ability to process information and perform tasks, a phenomenon known as enclothed cognition. Certain clothing can have a particular meaning or association, and wearing this clothing may cause people to think and act in a way that reflects this association.